A smoking cessation campaign created by The Hub has picked up an IPA Best of Health Award
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A groundbreaking behaviour change programme from The Hub has increased Chlamydia screens by 88% in three months. More »
The Hub has launched a groundbreaking campaign to stamp out the purchase and supply of illicit tobacco
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Reduce the number of STIs resulting from young people (14-25) having unprotected sex under the influence of alcohol.
Collated data from regional GUM clinics in order to segment the
audience. Focus group work revealed the need to avoid all traces of a
moral tone.
Accept the fact that the audience engage in casual sex and
incorporate humour to establish affinity. Communicate the key message
instantly.
Bus sides, adshels and posters in pubs and clubs. We integrated this
activity with the production of 150,000 condoms and 20,000 wrist bands
sporting the ‘Get in On’ message. A series of radio ads were also aired
on local radio, directing traffic to a microsite containing STI
information and a competition to win music festival tickets.
