The Foundation
The
Foundation is an initiative developed by The Hub to make the power of
social marketing available to causes with big ambitions, but small
budgets.
Every year, we search for a charity, social enterprise
or community cause to become part of The Hub Foundation. We then work
with the chosen organisation to deliver a social marketing campaign on
a pro-bono basis over a 12-month period.
09/10 partner announced
After
a truly unprecedented response and an impressive standard of
applications, we are delighted to announce our partners for 09/10 as
being the Manchester Adoption Society.
The MAS fought off fierce
competition to take their place as the official partner of The Hub's
Foundation initiative for the year 09/10. The team's obvious
passion and commitment to changing lives through sustainable, long-term
support made working with the MAS a really exciting prospect.
Moving forward together
Moving
forward, we will be looking to build on the team's already strong
awareness of social marketing principles to create a social marketing
intervention designed to increase the number of families coming forward
to adopt a child in the Manchester area. Early indications of priority
segments suggest that the campaign will look to focus on the BME
community.
For more information on The Foundation initiative and our involvement with the Manchester Adoption Society, please email us here.
Alternatively, please visit the MAS at their official website by clicking here.