A groundbreaking behaviour change programme from leading social change consultancy The Hub has increased Chlamydia screens by 88% in three months.

Initial evaluation indicates that a total of 12,609 young people have been tested for Chlamydia in Derbyshire during the first three months of the campaign, compared to 6,705 for the same quarter last year.

In addition to these direct behavioural impacts, the project is also performing strongly against proxy measures, with the campaign website receiving over 8000 unique hits and 100-plus return visitors per day. 

“This is great news,” says Helen Johnson, Managing Director of The Hub. “…especially considering the segmentation model we developed for this project. Unlike many other Chlamydia screening initiatives, Quickie focused on engaging young people and couples lower down the socio-economic scale – in communities where people are most disengaged from their sexual health needs.” 

‘Quickie’ was developed as a brand and campaign to increase the uptake of Chlamydia screening tests among under 25-year-olds in Derby City and Derbyshire County.

It was designed to stimulate word-of-mouth transmission and breakdown taboos surrounding sexual health. The project involved a variety of interventions, from a through-the-line awareness-raising campaign to more direct face-to-face work in pubs, clubs and other youth environments.