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CLIENT: LDAAT  PROJECT: Brand Repositioning

Drug Misuse

LDAAT

Brief

Rebrand the Lancashire Drug and Alcohol Action Team, positioning it as a dynamic, forward-thinking partnership. Write, design and launch 2007/08 strategy.

Approach

Establish buy-in from a wide range of partner organisations using a visual style capable of complementing each brand. Create a document to communicate complex information with clarity. Develop an inspirational/motivational tone of voice. Promote launch of strategy document with high profile event. Create stake-holder and public engagement documentation.

Tactics

28-page strategy document. Launch event marketing. 'Circulate' newsletter.

Results

Lauded as 'best strategy document I've ever seen' by LDAAT Chief Exec at launch event 2007.