Whilst dictionary definitions of social marketing abound – see Definitions article on our social marketing blog – none capture the passion, ambition and optimism that drives The Hub's particular approach.

For us, social marketing is about real people living real lives. It's about understanding their hopes and fears, their dreams and ambitions.

It's about developing campaigns that engage with their values, respect their integrity and motivate their behaviour.

Whilst creative communications lie at the foundation of all our work, our commitment to social marketing takes our thinking far beyond the traditional marketing mix.

With minds wide open in this way support groups, advocacy initiatives and lobbying become as central to our approach as posters, direct mail and advertising.

For more information on The Hub's approach to social marketing, please browse the links on the left.